PHXART
Created during a branding workshop with Andrew Walters. My goal with this rebrand was to take a fairly stagnant and outdated brand and incorporate a more clean, bold and welcoming touch to it. I chose to rebrand the Phoenix Art Museum because I am a huge fan of their institution, but not of their branding. To demonstrate my rebrand, I created a brochure that you might pick up inside an exhibit space, as well as a new website and mobile app.
![The Phoenix Art logo on a dark colored backdrop. It is created out of multiple different fonts with a similar appearance so it appears modern but with a playful twist to it. There is an orange wedge between the words, intended as a callback to the current Phoenix Art Museum logo.](/assets/images/projects/phxart/phxart1.png)
![A spec sheet that goes over the brand colors I've chosen (a bright vibrant orange, and a dark muted orange black), as well as giving some context into the logo itself such as how it is inspired by the architecture of the city of Phoenix.](/assets/images/projects/phxart/phxart2.png)
![A brochure mockup, hung sideways on a wall. It shows my brand in use for an Alexander Calder exhibit. The brochure features bright, colorful and bold typography on a dark colored background. There is an image of Calder's work fading into the brochure between the front and center fold.](/assets/images/projects/phxart/phxart3.png)
![One out of four slides I created to showcase how the brochure would unfold.](/assets/images/projects/phxart/phxart4.png)
![Two out of four slides I created to showcase how the brochure would unfold.](/assets/images/projects/phxart/phxart5.png)
![Three out of four slides I created to showcase how the brochure would unfold.](/assets/images/projects/phxart/phxart6.png)
![Four out of four slides I created to showcase how the brochure would unfold.](/assets/images/projects/phxart/phxart7.png)
![The Phoenix Art website shown on a mockup of a laptop, with the Phoenix Art app shown on a phone next to it.](/assets/images/projects/phxart/phxart8.png)
![The same website and app, but shown without the mockup.](/assets/images/projects/phxart/phxart9.png)