Ashlyn Poole

Packaging Design

Acknowledge Farms

The Acknowledge logo.

Throughout 2021, I was project lead for both the design and production of packaging for the brand launch of Acknowledge Farms, a woman-led CBD oil company based out of Maryland’s Pleasant Valley. This project was taken on as an employee of Alpha Graphics, utilizing branding from The Why Creative.

A photo featuring the full suite of Acknowledge packaging—a mailer box, two different product boxes, and a bottle. These products are sitting on a wooden board.
A photo featuring the full suite of Acknowledge packaging—a mailer box, two different product boxes, and two bottles. These products are sitting on a wooden board.
A photo featuring the full suite of Acknowledge packaging—a mailer box and two bottles. These products are sitting on a wooden board.
A image of myself holding up a single bottle so the viewer can get a close look at the label.

This was a complicated job with moving pieces from beginning to end. The final set of deliverables included the following items:

  • Boxes for 10 different products
  • Labels for 10 different products
  • Corrugated Insert to hold bottle securely
  • Mailing Box + Insert

These items had to be sized to function together, print consistently across large batches, and featured custom finishing with a black foil embossed logo, as well as a blind embossed logo on the side.

An image showcasing the black foil embossing on the front of the packaging.
An image showcasing the blind emboss on the side of the packaging.

I was tasked with setting these files up to print from beginning to end, including initial prototyping and color matching. While the teal colors were a part of the brand before we took on this project, I worked with Acknowledge to choose the blue colors for their Integrate/D product line to ensure legibility of the final design.

A somewhat messy table featuring many different types of paper, a Pantone color matching book, and a few rough prototypes of packaging.

The final design includes both the final printed piece, as well as the dieline for finishing to ensure these were trimmed, folded, glued, and embossed exactly as expected every time these go into production.

A few different samples of the final printed sheet. Notably, the Acknowledge logo is not printed, as it is embossed onto the final box rather than printed.
A sample of the final dieline provided for production of the final packaging. This includes a die cut, score and fold, glue, black foil emboss, and a blind emboss—all mapped out clearly.

A large part of my job in coordinating this project was working closely with local industrial shops to order items that we couldn't take on ourselves, such as corrugated packaging and machine-applicable labels.

A collection of boxes on a shipping pallet.
A large roll of labels—at least as wide as a full size pizza, and an inch —inside a box.